Vertropic Expands PR and Media Placement Services to Startups, Brands, and Coaches

Vertropic, a PR and media placement agency, today announced an expansion of its services to startups, consumer brands, coaches, and growing professional service businesses. The move broadens the agency's focus beyond its earlier concentration on premium service professionals.

The expansion responds to a consistent pattern the agency sees among growing companies. Businesses invest heavily in their product and service quality, then find that prospects researching them online encounter little that confirms it. The gap between how good a company is and how credible it appears in search results has become a measurable obstacle to closing business.

"Most companies do not have a service problem. They have a perception problem," said Jeremy Flick, Founder of Vertropic. "When a prospect looks you up before a first conversation, what they find decides whether you are the obvious choice or just another option. We close that gap with real, published coverage."

Vertropic's approach centers on placing client news across recognized news and business media, structuring that coverage so it surfaces when prospects search a company name, and converting each placement into assets the client can reuse across their website, sales materials, and follow-up communications.

The agency works across company announcements, funding news, product and service launches, executive appointments, and partnership and expansion news. Coverage is built around each client's actual work and results rather than generic biographical content.

"The value is not the placement itself, it is what the placement lets a client do afterward," Flick said. "A feature that sits in an archive is worth very little. A feature that shows up in search, sits on a sales page, and gets referenced in a pitch keeps working for years."

Vertropic serves clients across technology, fintech, consumer brands, and professional services. The agency is a brand owned and operated by Vertex Media & Commerce LLC.