Syndication Feed Spec
Everything your technical and editorial teams need to evaluate and ingest the Vertropic press release feed. One integration, automated publishing, no editorial lift on your side.
Live feed URLs
Both endpoints are public, require no authentication, and serve the same content. Use whichever your ingestion pipeline prefers. A filtered or partner-specific feed can be provisioned on request.
Fields provided
| Field | RSS | JSON | Notes |
|---|---|---|---|
| Headline | title | title | Release headline, plain text |
| Permalink | link / guid | url / id | Canonical URL, stable and permanent |
| Published | pubDate | date_published | RFC 822 (RSS), ISO 8601 (JSON) |
| Summary | description | summary | One to two sentence abstract |
| Full body | content:encoded | content_html | Full release, HTML paragraphs |
| Plain text | n/a | content_text | Full release, unformatted |
| Company | dc:creator | authors[].name | Subject company of the release |
| Categories | category | tags | Topic tags, repeatable |
| Source | source | _vertropic | Attribution and extended metadata |
Update frequency and polling
- Update cadenceReal time. Releases appear in the feed on publication.
- Recommended pollingEvery 15 minutes. The feed advertises a TTL of 15.
- VolumeApproximately 8 to 25 releases per month, growing.
- Item retentionFull archive available in feed. Windowed feeds on request.
- IdentifiersGUIDs are permanent canonical URLs. Safe for deduplication.
- CachingServed with a 5 minute cache header, CDN backed.
Content standards
- Every release is reviewed before distribution against factual accuracy, attribution, and clarity of source.
- Releases are issued on behalf of identified companies with named media contacts. No anonymous or unattributed content.
- Content is corporate news: announcements, funding, product and service launches, executive appointments, partnerships, and milestones.
- Claims are the responsibility of the issuing company and are attributed as such within the release.
Category exclusions
The following categories are excluded from the feed as standard. Additional exclusions can be applied per partner.
Labeling and attribution
Content is intended for a clearly labeled partner or press release section, separate from original editorial. We supply source attribution in every item and will format to your specific disclosure and labeling requirements, including custom section naming, sponsor tags, and canonical or noindex directives where your standards require them.
Ready to evaluate the feed?
Pull either endpoint directly, or contact us for a partner-specific feed, sample payloads, and commercial terms. We can support fixed quarterly agreements or volume-based monthly structures.